Nashville, TN — At The 48th Annual CMA Awards — airing live on the ABC Television Network tomorrow, November 5, from the Bridgestone Arena in Nashville—mobile production specialist TNDV will take the reins on the production of CMA Backstage Pass. This live, multi-camera streaming media experience will give viewers the ability to use their tablets and mobile devices to get an exclusive look at what’s taking place behind the scenes before and during the live CMA Awards telecast.
With 13 HD cameras dedicated to CMA Backstage Pass, viewers will see many angles of activities off-stage, starting with the Red Carpet from 5pm to 7pm Central Time. From 7pm to 11pm, viewers can switch between cameras backstage, in the main broadcast truck and in the press room where the stars appear after receiving their awards.
“The main goal of CMA Backstage Pass is to give fans an in-depth view into what their favorite celebrities are up to during the show. It also provides an unprecedented look into the behind the scenes workings of a major international awards show,” said Lacey C. Devlin, producer for TNDV and Backstage Pass. “Watching the live broadcast is just one part of the experience fans are searching for. In the age of social media, fans want to know every detail—every inside joke, every off-camera event and other candid moments that make the stars more interesting and relatable.”
This innovative, unique live stream, which will unfold in real-time parallel to the main ABC-TV special, will give viewers additional content about the celebrities—whose fashions they’re wearing, accomplishments and personal moments caught on camera—and let viewers share the experience with others on social media. Viewers can experience CMA Awards Backstage Pass by downloading the WatchABC app, available on iOS, Android, Windows Phone and more.
CMA (Country Music Association) chose TNDV to handle this special national event based on its growing relationship over the past six years. “TNDV is by far the best live production company I have worked with,” said Ben Bennett, director of digital strategy at Country Music Association. “TNDV always brings tons of ideas to the table and, most importantly, always executes flawlessly. Our show has grown into a major national event due in large part to their tireless efforts and willingness to find a way to make things happen.
“The two- to three-hour window right before our TV special is the most critical time when viewers are making decisions about what to watch that night,” Bennett continued. “The live stream creates a ton of chatter online during those critical hours. The more fans we can get talking about the red carpet and thusly, the CMA Awards, the more chance we have at getting a bigger audience to tune in. The same goes for during the show. The live stream will help drive the social media conversation, and should drive more viewers to the ABC broadcast.”
TNDV will switch between 13 cameras from its 40-foot HD truck, Aspiration, which will park next to the main broadcast production truck producing the CMA Awards. The CMA Backstage Pass camera inside that main mobile unit will let viewers watch the CMA Awards from the perspective of the main truck producing the live show. Additionally, TNDV is also producing special, behind the scenes packages to give fans an exclusive look at how the stage was built, the stars’ dressing rooms and how the City of Nashville prepared for the CMA Awards, the biggest night in country music.
“This year’s Backstage Pass will be unlike anything ever done for the CMA Awards,” said Nic Dugger, owner and president of TNDV. “While TNDV was integrally involved in last year’s second-screen experience, called CMA 360, this year we plan to ‘kick it up a notch’ by adding more cameras, more talent and more unfettered access to the Red Carpet and candid backstage moments. Our multi-camera webcast, which takes place right alongside the main broadcast, includes a 20-member crew, an expanding side HD truck, and a complex single-mode fiber optic infrastructure dedicated solely to Backstage Pass.”
About TNDV: Television
Formed in 2004, TNDV: Television represents the culmination of over 22 years of broadcast and live production for Nic Dugger, owner and president; and his staff of full time engineers. TNDV produces events from small single-camera productions all the way up to multi-million dollar international TV events, and takes pride in building custom solutions for challenging productions of any size, in any situation. Recent projects include the opportunity to provide both remote audio and HD video facilities for the live season 3 premiere of ABC’s NASHVILLE, the live concert productions at the NCAA Final Four, and for the first time in broadcasting history TNDV produced the 2014 Hat Trick of Country Music Award show red carpet specials, including the CMA Awards, the CMT Awards, and the ACM Awards. Please call 615-585-6528 or visit www.tndv.com for more information.